![]() ![]() If you buy a complete electric bike from us, here’s how your money is allocated: ![]() All of the figures are taken from our own internal planning documents for 2015. Let’s take the example of one of the most popular models we sell –the Aurora model with a NuVinci N360 upgrade that retails for around $2,524 (other models with this upgrade also retail at around the same price point) and break down where the money actually goes. Given the fairly high price of an electric bike in today’s market – ranging between $1,500 to $15,000 with a plethora of options available – I’m fairly certain you have wondered why they are priced as they are. I want to put my money where my mouth is (so to speak) and take you – our reader, our customer – behind the scenes to show you exactly how your money gets spent when you purchase an electric bike from us. However, we believe that by being more open and transparent with these things, it helps to foster trust and a connection between us and our customers. I started this blog series in an effort to make this goal of transparency to a new level. Traditionally, businesses tend to be very closed off with their internal financials, product ideas, trade secrets, and other things of that nature. ![]() I strongly believe that the more transparent we are – as a company – the stronger the relationship we build with our customers and the better the environment we create for all of our team members. One thing becoming increasingly important to me, as the company’s co-founder and CEO, is transparency. As EVELO continues our fourth year of operations, we keep working towards becoming a company that our customers are proud to do business with, where our team members look forward to working at, and where we always aim to do things a bit different from the rest. ![]()
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